SAB | Castle Lager - Castle Tavern Tour: October 2009

Tuesday, October 20, 2009

Castle Lager Super Fans DSTV Premier

The Castle Lager Super Fans will be on DSTV this week in the premier of their "Behind the Scenes" reel.
The show will detail how the Castle Lager Super Fans showed their support for their team, Bafana Bafana, in Germany. There will also be a step by step account of how the Super fans TV Commercial came about.

Check it out on DSTV...

Thursday 22 October

SS3/3A/3N @18:00 (Premier)
SS4 @18:30
SS4 @22:00

Friday 23 October
SS3/3A/3N @02:00
SS3/3A/3N @22:30
SS4 @23:30

Saturday 24 October
SS3/3A/3N @12:00
SS4 @14:30

Sunday 25 October
SS4 @18:00
SS3A @19:00

ABOUT THE CASTLE TAVERN TOUR

The fact is, there’s just no taste like home.

To prove it, Castle Lager will be taking 10 Castle Lager consumers to England, Ireland, Austria, Germany and the Czech Republic on the ultimate European Tavern Tour!

• The Castle Lager Tavern Tour was started in 1988. In 1989 the first song was created as an anthem for the Castle Lager Tavern Tour – the song was called “Castle drinkers all unite now”. It was about fun, friendship and laughter - because when the guys got together afterwards to look at videos and photos of the trip, it was always about fun, friendship and laughter. In the same year, Castle Lager had the first black winners that went on the Tavern Tour, which further certifies that Castle Lager has always been a friendship beer that will always bring people together.

• The Castle Lager Tavern Tour carried on evolving over the years from 1988 to the mid 90’s and different elements were added to the annual Tavern Tour e.g. Drinking Vessels as part of the elimination round; dressing the Castle ambassadors in Tavern Tour blazers etc.

• The Tour had great uptake over the years and has been recorded as the best promotion run by SAB. However due to other opportunities that presented themselves to the brand in the mid 1990’s, Castle Lager moved away from the Tavern Tour to leverage these opportunities.

• Due to popular demand, in order to tap into the true essence of the brand, we are bringing the Tavern Tour back and it needs to have evolved with the times to be relevant and appealing.

SAB | Castle Lager - Castle Tavern Tour

Tuesday, October 20, 2009

Castle Lager Super Fans DSTV Premier

Wednesday, October 14, 2009

The Castle Super Fans TV commercial is coming. See below to find out when.

Monday, October 12, 2009

The New Super Fans TV Commercial is OUT!

Thursday, October 8, 2009

There is more to come...

TAVERN TOUR BLOG ARCHIVE

CASTLE'S CONTENT

ABOUT THE CASTLE TAVERN TOUR

LINKS