Super Fans rock Inkanyezi Tavern on tour!

Tuesday, May 18, 2010

Super Fans rock Inkanyezi Tavern on tour!

The Castle Lager Super Fans rocked out at Inkanyezi Tavern on Sunday, to continue to rally the nation around supporting Bafana Bafana! The vibe from Umlazi Township was fantastic and just goes to show how much support there is for Bafana, from all regions of our beautiful country.

Our boys also came to the party with 4 goals to nil win over Thailand, and they looked in great condition while they did it. Ba-four-na!

The Super Fans where joined by Neil Tovey, SA's African Cup of Nations winning Captain, as well as Clive Barker, former coach of the National Squad. Each of the special guests had some encouraging words for the national team, as well as some words of encouragement for the Super Fans and their country tour to rally the nation.

A fantastic time was had by all, and there is a load more to come!

Inqaba!

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ABOUT THE CASTLE TAVERN TOUR

The fact is, there’s just no taste like home.

To prove it, Castle Lager will be taking 10 Castle Lager consumers to England, Ireland, Austria, Germany and the Czech Republic on the ultimate European Tavern Tour!

• The Castle Lager Tavern Tour was started in 1988. In 1989 the first song was created as an anthem for the Castle Lager Tavern Tour – the song was called “Castle drinkers all unite now”. It was about fun, friendship and laughter - because when the guys got together afterwards to look at videos and photos of the trip, it was always about fun, friendship and laughter. In the same year, Castle Lager had the first black winners that went on the Tavern Tour, which further certifies that Castle Lager has always been a friendship beer that will always bring people together.

• The Castle Lager Tavern Tour carried on evolving over the years from 1988 to the mid 90’s and different elements were added to the annual Tavern Tour e.g. Drinking Vessels as part of the elimination round; dressing the Castle ambassadors in Tavern Tour blazers etc.

• The Tour had great uptake over the years and has been recorded as the best promotion run by SAB. However due to other opportunities that presented themselves to the brand in the mid 1990’s, Castle Lager moved away from the Tavern Tour to leverage these opportunities.

• Due to popular demand, in order to tap into the true essence of the brand, we are bringing the Tavern Tour back and it needs to have evolved with the times to be relevant and appealing.

SAB | Castle Lager - Castle Tavern Tour

Tuesday, May 18, 2010