Excitement in the air!

Tuesday, September 1, 2009

Excitement in the air!

As we get ready to leave tonight the anticipation is running wild. The last minute scramble to get everything sorted out is going well and our 16 fans are assembling with huge excitement.

As we set out on our journey to support Bafana tonight we are starting something greater than just a trip to Germany, we are setting up a standard of support for all South Africans to follow. As the world cup looms closer Castle Lager wants to remind all the people of this great nation that it is time to come together and rally behind the boys and help them on their way to glory.

This super fan trip is just one of many reminders Castle has set up to help Bafana on its way…

Shapa Bafana Bafana Shapa!

It all comes together with a Castle.

Errol Madlala

1 comment:

UnknownSeptember 3, 2009 at 3:14 PM
We have just finished dinner with Bafana Bafana where Aaron gave an encouraging talk to the fans that have come to Germany with Castle Lager. Mzion responded with a resounding cheer from the Superfan group. i will have the pictures tomorrow.
Peace!
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ABOUT THE CASTLE TAVERN TOUR

The fact is, there’s just no taste like home.

To prove it, Castle Lager will be taking 10 Castle Lager consumers to England, Ireland, Austria, Germany and the Czech Republic on the ultimate European Tavern Tour!

• The Castle Lager Tavern Tour was started in 1988. In 1989 the first song was created as an anthem for the Castle Lager Tavern Tour – the song was called “Castle drinkers all unite now”. It was about fun, friendship and laughter - because when the guys got together afterwards to look at videos and photos of the trip, it was always about fun, friendship and laughter. In the same year, Castle Lager had the first black winners that went on the Tavern Tour, which further certifies that Castle Lager has always been a friendship beer that will always bring people together.

• The Castle Lager Tavern Tour carried on evolving over the years from 1988 to the mid 90’s and different elements were added to the annual Tavern Tour e.g. Drinking Vessels as part of the elimination round; dressing the Castle ambassadors in Tavern Tour blazers etc.

• The Tour had great uptake over the years and has been recorded as the best promotion run by SAB. However due to other opportunities that presented themselves to the brand in the mid 1990’s, Castle Lager moved away from the Tavern Tour to leverage these opportunities.

• Due to popular demand, in order to tap into the true essence of the brand, we are bringing the Tavern Tour back and it needs to have evolved with the times to be relevant and appealing.

SAB | Castle Lager - Castle Tavern Tour

Tuesday, September 1, 2009