The Superfans are back in town...

Monday, September 7, 2009

The Superfans are back in town...

Having flown in to Johannesburg International Airport after a long, but rewarding trip to Germany the Castle Superfans where still very upbeat. The excitement and Superfan stardom does not stop here though...

Last night two of our Superfans made the time to appear on Soccer Zone on SABC 1. They told all the viewers about their support for Bafana and how the trip went. It was another great experiance for two of our Superfans. Hopefully more recognition is to follow for our loyal Bafana followers.

The next steps on the Superfan journey...

The superfandom does not stop here of course, there is still a great deal that needs to be done in preparation for 2010. What Castle can say however is that the superfans will be coming together very soon to pull something else together for Bafana. Something to show the unwielding support for the National team. stay tuned for more highlights on the Superfan ride.

Inqaba! Cheers!

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ABOUT THE CASTLE TAVERN TOUR

The fact is, there’s just no taste like home.

To prove it, Castle Lager will be taking 10 Castle Lager consumers to England, Ireland, Austria, Germany and the Czech Republic on the ultimate European Tavern Tour!

• The Castle Lager Tavern Tour was started in 1988. In 1989 the first song was created as an anthem for the Castle Lager Tavern Tour – the song was called “Castle drinkers all unite now”. It was about fun, friendship and laughter - because when the guys got together afterwards to look at videos and photos of the trip, it was always about fun, friendship and laughter. In the same year, Castle Lager had the first black winners that went on the Tavern Tour, which further certifies that Castle Lager has always been a friendship beer that will always bring people together.

• The Castle Lager Tavern Tour carried on evolving over the years from 1988 to the mid 90’s and different elements were added to the annual Tavern Tour e.g. Drinking Vessels as part of the elimination round; dressing the Castle ambassadors in Tavern Tour blazers etc.

• The Tour had great uptake over the years and has been recorded as the best promotion run by SAB. However due to other opportunities that presented themselves to the brand in the mid 1990’s, Castle Lager moved away from the Tavern Tour to leverage these opportunities.

• Due to popular demand, in order to tap into the true essence of the brand, we are bringing the Tavern Tour back and it needs to have evolved with the times to be relevant and appealing.

SAB | Castle Lager - Castle Tavern Tour

Monday, September 7, 2009